How to Rock Your Back to School Marketing Campaign [Infographic] – Social Media Today

Do you have your back-to-school marketing campaign locked in and ready to go?

This may help – the team from The Shelf have put together a huge listing of back-to-school shopping stats and insights, which may help to guide your promotional strategy, and maximize your sales in the period.

And it’s definitely worth latching in where you can – as noted by The Shelf:

“This year, the NRF estimates back-to-college spending alone will account for an astounding $54.5 billion. Together with K-12 spending, back-to-school shopping totals about $80.7 billion.”

There’s a heap of relevant angles to consider based on these data points. 

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